Master’s Course Portfolio
MA Fashion Marketing and Global Cultures | UAL London College of Fashion
Brazilian Bikini Revolution Article
Course: Cultural Context of Global Fashion Marketing
About project:
Students had the choice between creating either a creative writing marketing piece (like a script, story, or article) or a multimedia content production (podcast, radio package, or visual) focused on fashion marketing/cultural practices in a developing/emerging market.
Ambush Marketing Proposal
Course: Strategic Fashion Marketing
About project:
Students were assigned a fashion brand and tasked with launching a new product or service to differentiate it in a competitive market. The presentation must include analysis of the macro-environment, brand capabilities, and strategic recommendations, focusing on connecting the market opportunity to UN Sustainable Development goals.
Schiaparelli Marketing Communication Proposal
Course: Consumer Insights for Communication
About project:
Students must create an individual marketing communications plan for a fashion, beauty, or lifestyle brand of their choice. The plan requires both secondary and primary research (either semi-structured interviews or netnography) to explore consumer insights, and must include campaign mock-ups designed to professional industry standards.
